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, , | Full-time
At SocialCops, we believe that companies grow, products evolve & organizational structures change - but only one thing always remains - the Brand. At the heart of every great company is the powerful brand - a brand that builds trust, love and respect from users & citizens. Our digital marketing & growth team are the guardians of our brand - they take our offerings and use it to build value for our users, clients & stakeholders. While doing so, they educate people about our existence. Afterall, even great products with poor distribution fail.
As a digital marketer at SocialCops, you will be responsible for building our content strategy, manage our blogs & resources by working with our team of part time writes, leverage online forums & social media channels to build traffic & generate leads.
What you'll be be responsible for
- Devising strategies to drive online traffic to our products / data stack
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing & executing the social media strategy for the company.
- Building & executing the content building and development strategy to engage users and build data capacity of partners
- Responsibility for planning and budgetary control of all digital marketing
What you'll be building
You will be responsible for growing & building our brand - a brand that people not just love, but that people respect. 2015 is about growth for us & we believe this is the most exciting time to be a digital marketer at SocialCops. Our data stack revolutionizes the way organizations collect data, search through data, consume data & visualize data. Our design team will be responsible for building user experiences - for consuming millions of data points via clean visualizations & dashboards, for making our mobile experience incredibly simple for a non-smartphone using, non english speaking audience & for building the most intuitive data search engine for public data in the world.
Read more about our data stack & the problems we are solving here.
What we expect of you
- Experience managing PPC, SEO and Affiliate programmes
- Strong understanding of current online marketing concepts, strategy and best practice
- Experience in ecommerce, SEO, PPC, Email marketing, and social media
- Experience in planning content, writing & editing
- Previous experience in a digital marketing role.
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